A glance of Hollywood in Vreden.
It all started in 1961 with an inquiry from the American Fred Hichenberg. Chewbones for dogs made from rawhide? "We should try it," Wefa boss Lothar Beck showed his real intuition. Two years later, the idea was patented and the success story began.
And who could be the godfather for the chew toy better than the two 🤩 Disney stars Susi and Strolch? A real coup that boosted sales, particularly in the USA.
Whether in the form of a barbell, a lollipop or a ring - the chew toys have become a real bestseller internationally. In order to be able to meet the demand, we had to ramp up production so much that an expansion of the operating halls by a third floor was necessary.
And Susi and Strolch? They even advertised their new favorite chew toys in France, Denmark and the Netherlands.